Chrysler’s Sales Didn’t Meet Expectations


2014 appears to be not a good year for the automobile manufacturing company Fiat Chrysler. Fiat Chrysler is not the only to be suffering because the overall sales of all Big Three have declined in the current year.

However the World’s seven largest automobile manufacturing giant has recently started to improve and modify its Chrysler 300 to revive its declining sales. The company is facing a strong competition in and outside of the US. The company has to come up with new and effective warfare marketing strategies to survive in the market.

However the parent brand of the company has seen a slight increase in its sales in 2014. The Chrysler group sold a total of 1,726,539 vehicles with a 15% increase in its total sales during the first 10 months of the current year. While the Fiat Chrysler brand has undergone a decline in its sales dropping by 4% with only 250,612 products being sold this year.

It’s bad news for the company and now its hope for this year’s revenue is its new Chrysler 300 flagship car. The company only managed to sell 44,419 Chrysler 300s with a decrease of 9% in sales.

The company’s management seemed to be pretty confident and hyperbolic regarding their flagship Chrysler 300. They were confident regarding its state of the art eight speed torque flite transmission, which has now been declared as a standard for every model; the Uconnect evaluated services latest generation with a DID full color 7 inch driver information system; the advanced AWD all wheel driving system, giving the best fuel mileage 31 miles per gallon; with an impressive new designed model and sixty years of American innovative experience. Read More